Hero Labs appoints head of sales to drive UK growth

14 June 2023 | News

Hero Labs, the manufacturer of the award-winning Sonic smart water management system, today announced that Gavin Morton-Holmes has joined the business as head of sales. Taking the lead for new sales development, Gavin will also have responsibility for scaling up sales operations and the implementation of sales and marketing technology.  Reporting to the CEO, Adam Williams, Gavin is based at the Hero Labs HQ in London. 

As a mechanical engineering graduate, Gavin started his career at Rolls Royce plc.  He later moved into SaaS and professional services, holding a variety of senior sales and business development positions for over 20 years, including roles at RSM Tenon (now RSM UK), Worknest, Futura Global, Nividous Software Solutions and most recently Mobysoft Ltd.

Commenting on his appointment, Gavin Morton-Holmes said: “I am very excited to be working at Hero Labs, a genuine ‘tech for good’ business. With an expanding stable of state of the art solutions that benefit both our clients and the wider environment, we are addressing vital issues around water loss and scarcity. It is easy to see why the whole team is passionate about what they do. I’m joining in a period of steep growth – it’s a fantastic time to be coming on board.”

Adam Williams commented: “I am delighted to welcome Gavin to the Hero Labs family. His extensive experience of achieving sustainable sales growth and building strategic relationships in complex, tech led sectors is second to none and is just what we need as we commercially scale.  I’m looking forward to working closely with Gavin on our sales strategy and execution plans.”